Why Haze?

Haze Jewels was born out of a clear gap in the B2B jewellery market — the lack of high-quality, design-led 925 silver jewellery that meets the evolving tastes of today's generation.

We noticed that while gold continues to dominate the traditional space, the rising price point makes it less accessible to younger consumers. On the other hand, silver jewellery, when done right, offers the perfect balance of affordability, durability, and style — exactly what Gen Z is looking for.

Haze isn't just about selling silver. It's about redefining the standards of silver jewellery in India and around the world — through quality, curation, and meaningful partnerships with our retailers.

Our vision is to become India’s most trusted design-first B2B silver jewellery brand, and to expand our presence globally — setting new benchmarks for quality, design, and retailer-first service in the silver category.

We aspire to be the bridge between tradition and trend, offering pieces that resonate with the modern consumer while staying rooted in our deep family heritage.

At Haze Jewels, we don’t just supply 925 silver jewellery — we empower retailers with a partner-first approach that sets us apart in the B2B market.

Unlike conventional B2B silver suppliers that operate with rigid no-refund, no-exchange policies, Haze prioritizes flexibility, support, and trust. We offer:

• Easy exchanges and

• A 15–20 day payment grace period to help retailers manage inventory and cash flow with confidence.

But what truly differentiates Haze is our uncompromising focus on quality and design:

• We personally travel to Bangkok and Vietnam to handpick each piece of jewellery — ensuring every design meets our strict standards for finish and finesse.

• We do not manufacture in India simply because the quality of finishing in Bangkok-made 925 silver is significantly superior — and we refuse to compromise.

• Our team includes four internationally trained designers who create exclusive CAD/CAM designs tailored for our supply chain, ensuring trend-forward yet wearable collections.

In an industry where B2B often means “bulk without service,” Haze brings in the polish of international standards, the precision of thoughtful curation, and the partnership mindset retailers truly need.

Haze Jewels is not just a supplier. We’re a design-driven, retailer-friendly, quality-obsessed silver jewellery brand — built for the modern market.